Turn every product into a loyalty and revenue engine
Alu helps fashion brands build connected experiences their customers love, using digital product passports.
Request a demo
Trusted by brands and supported by industry leaders
The Opportunity
The customer relationship doesn't end at the sale anymore
You pay more than ever to win a customer. Resale is booming, your past collections are now your competition, and new regulation will soon require a passport on everything you sell.
The next growth channel isn't acquisition, it's post-purchase
Digital Product Passports, the Alu Way
Make your Products work for you with Digital Product Passports.
MAKE YOUR Products WORK FOR YOU with Digital Product Passports.
A digital product passport is a unique digital identity built into every product, opened through a QR code or NFC tag. Our DPPs go beyond compliance. Built to engage, learn, and earn.
See what's possibleOffer the services your customers already want. Each one extends the life and value of what they bought, keeps the relationship yours, and reinforces your brand's DNA. Circularity can be fun, not a chore.
Customers seek connection with their clothes, their brands, and each other. Turn ownership into belonging, where scans create loyal brand advocates.
A product that knows its own story is worth trusting. Easy to verify, so every owner is as confident as the first. Dupes don't stand a chance.
Show customers the background behind your products, and meet DPP requirements in the same scan. Our AI agents do the data collection, so you can focus on what moves the needle.
How Alu Works
We do the heavy lifting, so you get the results
Your team is juggling a thousand things. We keep the work off your plate with hands-on support and AI agents, so you can stay focused on your customers.
How Alu Works
We do the heavy lifting, so you get the results
Your team is juggling a thousand things. We keep the work off your plate with hands-on support and AI agents, so you can stay focused on your customers.
Add a passport to every item, accessible via QR code, NFC tag, or RFID. Alu's AI pulls your product data together automatically from the systems you already use.
Choose what lives behind the scan, from styling and care to resale, rewards, and community. True to what you stand for, and made for your customers to enjoy.
One scan opens an experience built around the product. Alu tracks what customers respond to, tests, and refines, so more of them engage with the services you offer.
Unlock revenue after checkout, from resale, repeat purchases, and loyalty. Every product keeps earning, on a channel you own.
Add a passport to every item, accessible via QR code, NFC tag, or RFID. Alu's AI pulls your product data together automatically from the systems you already use.
Choose what lives behind the scan, from styling and care to resale, rewards, and community. True to what you stand for, and made for your customers to enjoy.
One scan opens an experience built around the product. Alu tracks what customers respond to, tests, and refines, so more of them engage with the services you offer.
Unlock revenue after checkout, from resale, repeat purchases, and loyalty. Every product keeps earning, on a channel you own.
We think of digital product passports as a channel you own.
One built to drive revenue and relationships long after the sale.
We use behavioral psychology and AI to spark engagement and learn what customers love, getting more engaging with every scan.
Show me howWhat you get from Alu
With Alu, value keeps buildingafter checkout
Unlock new sources of revenue
Generate new income long after checkout through post-purchase services, and increase customer retention. More value from every sale you've already made.
Grow loyalty & own the relationship
Keep customers close, and keep them yours. Every scan deepens the relationship and brings them back, on a channel you own.
Get insights into your customers
Know exactly what happens after the sale. Real-time insight into what customers do with your products, so every product and strategy decision is sharper than the last.
Access the EU market
Alu's AI agents assemble your product data into compliant passports automatically, so you meet EU DPP requirements without the busywork.
FAQs
